Privacy Policy
Last updated: January 15, 2025
At Underfoot Elegance, we are committed to protecting your privacy and ensuring the security of your personal information. This comprehensive privacy policy explains how we collect, use, protect, and manage your data when you use our luxury flooring services, shop for premium carpets and materials, or interact with our platform.
1. Introduction and Scope
Welcome to Underfoot Elegance's Privacy Policy. As India's leading luxury carpet and premium flooring retailer, we understand the importance of safeguarding your personal information. This policy applies to all our services including flooring sales, design consultation, installation services, and online interactions across our showrooms in Mumbai, Delhi, Bangalore, and Chennai.
We believe in transparency and your right to understand exactly how your data is handled throughout your Underfoot Elegance flooring journey.
2. Legal Compliance and Standards
Underfoot Elegance strictly adheres to Indian and international data protection regulations to ensure your information remains secure:
- Information Technology (Reasonable Security Practices) Rules, 2011
- Digital Personal Data Protection Act, 2023
- General Data Protection Regulation (GDPR) for international customers
- California Consumer Privacy Act (CCPA) compliance
- ISO 27001 Information Security Management Standards
Our data protection practices are regularly audited by third-party security firms to maintain the highest standards of customer data protection in the luxury flooring industry.
3. Information Collection and Types
3.1 Personal Information We Collect
When you use Underfoot Elegance services, we may collect the following personal information:
- Full name and contact information
- Email address for order updates and adventure tips
- Mobile number for delivery notifications and emergency contacts
- Address for product delivery and adventure location preferences
- Payment information and transaction history
- Flooring preferences and material requirements
- Project specifications and room dimensions
- Purchase history and product preferences for flooring materials
3.2 Technical and Usage Data
We automatically collect technical information to improve our services:
- IP address and geographic location
- Browser type, version, and device information
- Website usage patterns and preferences
- Cookies and tracking technologies
- Service interaction timestamps
- Network information for diagnostic purposes
3.3 Installation Information
For installation services, we may access:
- Room measurements and floor condition
- Installation requirements and technical specifications
- Environmental conditions and humidity levels
- Design preferences and color schemes
- Safety protocols (with your explicit consent)
4. How We Use Your Information
Your information enables us to provide exceptional luxury flooring and premium carpet services:
Order Processing
Processing flooring orders, tracking shipments, and providing material recommendations
Logistics
Coordinating delivery and managing our showroom network across India
Payment Processing
Secure transaction processing and maintaining payment records
Quality Assurance
Ensuring material quality and maintaining our customer satisfaction guarantee
Communication
Sending order updates, design tips, and flooring recommendations
Improvement
Analyzing purchase patterns to enhance our product selection and customer experience
5. Data Security and Protection
We implement industry-leading security measures to protect your information:
Technical Safeguards
- 256-bit SSL/TLS encryption for all data transmission
- Encrypted data storage with regular security audits
- Advanced firewall protection and intrusion detection
- Regular security updates and vulnerability assessments
Access Controls
- Multi-factor authentication for staff access
- Role-based access controls and permission management
- Regular employee training on data protection
- Continuous monitoring and access logging
Showroom Security
- Secure showroom handling protocols in all locations
- Secure data wiping procedures when required
- CCTV monitoring in all showroom facilities
- Customer consultation documentation
6. Your Privacy Rights and Controls
You have comprehensive rights regarding your personal data:
Access
View all personal data we hold about you and your flooring history
Correction
Update or correct any inaccurate personal information
Deletion
Request deletion of your personal data (subject to legal requirements)
Portability
Export your data in a structured, machine-readable format
Opt-out
Unsubscribe from marketing communications at any time
Restriction
Limit how we process your data in certain circumstances
To exercise your rights, contact our Data Protection Officer at [email protected] or call +91 771 589 0088
7. Third-Party Partners and Services
We work with trusted partners to enhance our services while maintaining strict data protection standards:
Payment Processors
Razorpay, PayU, and other certified payment gateways for secure transactions
Logistics Partners
Authorized delivery services for material pickup and installation
Analytics Services
Google Analytics and other tools for service improvement (anonymized data only)
Communication Platforms
SMS and email service providers for installation notifications and updates
All partners are contractually bound to maintain the same level of data protection and cannot use your data for their own purposes.
8. International Data Handling
For customers using our services internationally or when working with global flooring manufacturers:
- We ensure adequate protection levels for any international data transfers
- Standard contractual clauses are implemented with international partners
- Data encryption during transfer and storage in any jurisdiction
- Compliance with both Indian and destination country privacy laws
- Your rights remain protected regardless of data location
9. Minors and Parental Consent
Underfoot Elegance services are designed for individuals 18 years and older. For customers under 18:
- Parental or guardian consent is required for all services
- Parents can access and control their minor's data
- Data deletion rights extend to parents/guardians
- Special protections apply for educational institution partnerships
If we discover we have collected data from a minor without proper consent, we will delete it immediately.
10. Policy Updates and Changes
We may update this privacy policy to reflect changes in our services, legal requirements, or industry best practices. We will notify you of significant changes through:
- Email notifications to registered customers
- SMS alerts for important changes
- In-app notifications and website banners
- Updates posted on our website and social media
Continued use of our services after notification constitutes acceptance of the updated policy.
11. Contact Information and Support
For any privacy-related questions, concerns, or to exercise your data rights, please contact our dedicated Data Protection Team: